Shopping Malls

Many shopping mall managers, property owners and assets managers rely on People Counting information to measure mall performance and plan operations to accommodate the traffic. Traffic data is an important Key Performance Indicator which is an essential variable affecting the performance of any shopping centre. By using traffic as one of the key metrics for the basis of planning the running and organisation of malls, or to understand strategic or tactical market opportunities and leverage the number of customers who visit the mall.

Often the mall owners measure marketing effectiveness with sales. A trend has been to include People Counting Information to scientifically measure marketing effectiveness. Shopping mall owners often also determine the rent according to the total number of visitors to the mall or according to the number of visitors to each individual store in the mall.

Our solutions can be installed in one centre or across a portfolio, providing continuous and quantifiable information, which feeds into your other performance indicators to help you monitor your centre and the impact of your business decisions. This information can be used in conjunction with sales data to optimize the number of customers visiting your centre and resulting sales.

Highlighted Benefits of Visitor Counting

• Generate a complete analysis of attractive factors for potential tenants and their end-customers.
• Reduce operating costs by analysing the affects of staff allocation and performance on the property/company revenues.
• Increase profitability by making informed business decisions.
• Establish performance benchmarks between or within centres.
• Improve and empirically confirm centre and tenant marketing strategies.
• Identify true traffic volumes and patterns in comparison with numerous variables.
• Improve service, maintenance, and security based on reliable traffic predictions.