Mass Transportation

Accurately counting passenger traffic and identifying passenger patterns are vital components of transport service planning, scheduling, and forecasting. Passenger counting, is a key measure of transit agency effectiveness, and an important factor in analyzing performance and productivity (using measures such as passengers per revenue mile or cost per passenger).

Decisions made based on passenger counting—from real-time to long-term—bear significance to all aspects of a transit service company’s operations, from bus scheduling and routing to passenger safety on overcrowded platforms.

Both Public and Private Service Providers count and track passenger numbers at different levels, depending on the type of data needed. Senior managers may be concerned primarily with system wide ridership trends. Schedulers and planners need to know passenger loads at key times and points along each route. Marketing and planning staff may need to know fare classification information.

Customer satisfaction is a main concern facing airport and airfield authorities in an era of increased security procedures. The ability to service Passengers efficiently and satisfactorily with establishments of food, shopping, transportation, and security depends directly on accurately assessing the number of Passengers and visitors in different areas of the airport and in different times.

Airports also face the increasing challenge of maximizing franchising revenues, I-Count, as well as optimizing staffing and scheduling of security, cleaning, and maintenance. It is vital that airport authorities possess accurate and real-time traffic flow data—having a better understanding in real-time of accurate people counts in specific zones, terminals, passenger halls, and use of entrances allows port authorities to greatly improve overall performance of an airport terminal.

Highlighted Benefits of People Counting

• Increase passenger and visitor satisfaction.
• Reliably measure the effectiveness of signs and announcements.
• Obtain passenger to visitor ratios.
• Optimise food courts and food shops operations.
• Provide data to Manage increased security and other operational costs.
• Gain real-time access to accurate passenger and visitor counts and traffic patterns based on location, terminal, and per-entrance, enabling optimal resource utilisation.
• Identify high traffic areas and adjust maintenance and security to maximise visitor comfort and overall experience.
• Improve staffing schedules to be more in line with actual passenger volume.
• Measure marketing and promotional successes by tracking increases or decreases in people traffic.
• Measure high season and off season traffic and allow long term planning.