Finance

Managing the various operations of a bank involves not only guaranteeing the security of customers and staff, but also keeping visitors comfortable and satisfied with the services offered on the premise and ensuring quality of service with minimal delays.

Whether the bank is large or small, to deliver customer satisfaction field managers must operate in an effective and competitive fashion, which requires accurate statistical and real-time knowledge of floor activity, as well as monitor optimal staffing and customer/staff ratios. Understanding customer's traffic patterns, queue length and average staying time, dwell time in key departments are all key parameters that can help optimize customer service and conversion in a bank.

Banks implementing the CountWise platform can measure traffic patterns and visitor movement between areas, and leverage this data to better plan staffing, floor layouts, peak time congestion, reduce queue time and more. Adapting planning and scheduling with this crucial data can significantly improve transaction rate and visitor experience, as well as optimize the staffing of maintenance, security and service personnel.

Highlighted Benefits of customer flow management

• Staff according to traffic level at different time of day to optimise customer service.
• Monitor and improve queue time with the Q-Count
• Receiving the true number of visitors (not just transactions performed).
• Identify high traffic times and areas to optimise personnel, and security scheduling and deployment, maximising visitor comfort and safety.
• Gain access to real-time accurate visitor counts and customer behaviour based on per-area or per-service, enabling better resource utilization.
• Measure marketing and promotional effectiveness by tracking post promotional traffic volumes.
• Accurately measure activity based on service, area, or time period to identify and plan for future programs.
• Establish and monitor performance benchmarks for individual functions in a branch such as queue time, customer/staff ratios at different times of day, conversion of visitor’s to customers.