Retail

More than any other field of business, retail sales today involves many challenges: strong competition, market saturation, mounting operating costs, and a continuously evolving marketplace. To guarantee a retailer’s success, it is critical that their decisions be both informed and confirmed.

Each retail operation is in constant need of reliable key indicators to track performance. It is important not only to possess the right kind of information, but the most accurate available, to increase sales and improve efficiency.

For all retailers, it is important to know conversion rates and when to staff levels to demand. For supermarket and mobile phone stores, queue length and waiting time information can significantly affect customer experience, sales and loyalty.

CountWise provides reliable, accurate and consistent people counting information with additional key variables as required. Key variables include effective tools that help optimise resources, increase store sales and improve customer service. Without accurate and real-time people counting, there is no real way to truly evaluate store performance; only by assessing and analyzing real-time customer traffic and comparing it to sales data can a retailer thoroughly understand the effectiveness and success of many aspects of its stores.

Highlighted Benefits to retail include:

• Obtain sales to visitor ratios.
• Identify high traffic areas and adjust marketing and displays to maximise the potential of customer sales.
• Improve staffing schedules to be more aligned with customer traffic volume during specific times of the day, week and seasonal events.
• Identify "power hours," or peak selling times
• Measure marketing and promotional successes by tracking increases or decreases in people traffic.
• Measure high season and off season traffic and allow long term planning.
• Track general performance by store, region and brand.